The leading solar and energy storage event in Africa

Shining a light on South Africa's energy transition

South Africa’s leading position in driving the continent’s transition to renewable energy has been confirmed with the launch of the first-ever Solar Power Africa Trade Show. 

Organised by Messe Frankfurt, and in partnership with the South African Photovoltaic Industry Association (SAPVIA), Solar Power Africa 2023 is the first event of its kind dedicated solely to Solar Power and Energy storage and is expected to attract over 100 exhibitors operating in this dynamic market. 

Understanding the Key Market Intermediaries – the PV installers in South Africa brought to you by Solar Power Africa and EUPD Research

• The recommendation of the installer is one of the main reason for customers to choose a certain  brand. For manufacturers, it is therefore of high importance to be well positioned in terms of brand awareness and recommendation amongst installers.

• Having reached a wide distribution in the installers’ portfolios, it is vital to assure  one's position by maintaining a high level of satisfaction. This is expressed, for example, by a high rate of recommendation, which again leads to a broader brand awareness.

• Understanding the PV installers, their attitudes and needs, is crucial for your successful PV business. Installers are directly connected to the customers and know the current market trends.